MediaCampaign - Discovering, inter-relating and navigating cross-media campaign knowledge. The projects scope consists of discovering, inter-relating and navigating cross-media campaign knowledge and extensively automating the detection and tracking of media campaigns on television, Internet and in the press. A media campaign may be defined as a series of measures taken in order to influence attitudes and opinions. Executives and analysts need up-to-date information on how much their competitors are investing in different media and countries. Obtaining this information quickly enables decision makers to assess their competitor's activity and market performance and to forecast more accurately their own advertisement campaigns and the resources needed. Such information is gathered through global advertisement expenditure measurement performed by media monitoring companies.

MediaCampaign is funded as a Specific Targeted Research Project under European Commission 6th FP with a budget of about 2.5 million euros. It started April 2006 and will run for 2.5 years. Media-Campaign is coordinated by Joanneum Research, Austria.

Contact: Borislav Popov

Project Objectives

MediaCampaign's scope consists of discovering, inter-relating and navigating cross-media campaign knowledge and extensively automating the detection and tracking of media campaigns on television, Internet and in the press. This will lead to new business cases in media monitoring and analysis and will positively impact the European advertising sector. 
There is a number of challenging research objectives to be met:

• Ontology for cross-media modeling of media presence and campaigns;
• Semantic cross-market product data interlinking;
• Identification and tracking of new media campaigns in different media and countries.

Ontotext in MediaCampaign

Main Responsibilities:

• Media Campaign Modeling;
• Development of a Media Presence and Campaign Ontology (MEPCO)
• Detection and Tracking of Media Campaigns