Holly Maykow, Senior Data Specialist, and Fernando Aguilar, Senior Data Scientist, from Enterprise Knowledge discuss a case study on how an identity graph represents a comprehensive view of a consumer, giving a global company a 360-degree view of their customers, attributes and key business insights. Key topics of the talk include how to define a customer identity graph as well as the requirements for building one. Common challenges and roadblocks to consider before and during identity graph implementation are also explored.
