KGF 2021 Talks: Customer 360 and its Applications, a Case Study

This talk was presented by Holly Maykow, Senior Data Specialist, and Fernando Aguilar, Senior Data Scientist, from Enterprise Knowledge, at the Ontotext and Partners Knowledge Graph Forum in October 2021.

Holly Maykow, Senior Data Specialist, and Fernando Aguilar, Senior Data Scientist, from Enterprise Knowledge discuss a case study on how an identity graph represents a comprehensive view of a consumer, giving a global company a 360-degree view of their customers, attributes and key business insights. Key topics of the talk include how to define a customer identity graph as well as the requirements for building one. Common challenges and roadblocks to consider before and during identity graph implementation are also explored.

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