Ivaylo Kabakov, our Head of Semantic Analytics Solutions and Borislav Ankov, Project manager at Ontotext, discuss a case study on how an identity graph represents a comprehensive view of a consumer, giving a global company a 360-degree view of their customers, attributes and key business insights.
Key topics of the talk include how to define a customer identity graph as well as the requirements for building one. Ivaylo and Borislav also explore common challenges and roadblocks to consider before and during identity graph implementation.
